Case Study: Small Batch Cigars

Small Batch Cigars is a small online cigar shop that has gotten huge results by participating in the /r/Cigars subreddit. Small Batch is mentioned on a regular basis by /r/Cigars and they have indefinitely placed a link to Small Batch’s website in the sidebar of the subreddit. The amount of loyalty that Small Batch has developed through /r/Cigars is something that a business cannot buy.

Take a few minutes to read our case study about Small Batch Cigars and then we will jump into your last Assignment.

Today’s Assignment: Think BIG

There are a lot of little things you can do in your subreddit to contribute value. If you attach your brand to these contributions, you can drive traffic to your website. That would be a nice result for your time spent on Reddit, but we want you to think about doing something bigger.

For Today’s Assignment, we want you to brainstorm ideas for things that you could do that would contribute serious value to your chosen subreddit and make them talk about your brand. For Small Batch, they consistently go the extra mile for their customers and now a week doesn’t go by in /r/Cigars without a community member mentioning Small Batch.

Don’t worry if you can’t think of an idea right away. Keep participating in your subreddit and keep looking for the opportunity to do something huge for them. Here are some big things you could do that go beyond the typical contributions made to subreddits:

– Organize a charity drive
– Hold a contest
– Help an individual redditor in a big way
– Organize a meetup or event
– Improve your customer service
– Create a product specifically for your chosen subreddit
– Coordinate or deliver an AMA

Take your time as you brainstorm ideas and feel free to reply to this email if you have an idea you are unsure about or are completely stuck and don’t know what to do.

What’s Next?

Hopefully you are now excited about the possibilities that Reddit can offer to your business. Once you find the right idea that contributes massive value to your chosen subreddit, it is just a matter of doing the hard work to execute it properly.

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